During the initial tutorial, you'll be prompted to choose your initial camp themes. The themes available are:
- Natural - Goldie
- Cute - Rosie
- Cool - Apollo
- Sporty - Jay
These camp themes determine how your camp looks initially as well as your initial friend.
No need to stress too much about your theme decision though! Everything about your camp can be customized after the tutorial, and you'll have a chance to befriend everyone eventually!
Cute furniture has slightly better resell value.